Do you feel like your production skills are at a point where you can start sharing your music online? We can help you out with where to get started!
It’s easy to feel like it’s impossible to drive traffic to your music when you’re just starting out. The good news is it’s very possible! The bad news is it’s going to take a lot of your time and dedication to achieve it. Here we will outline the resources and materials you will need to promote your music in 2023. Let’s begin:
Join a music community
With the rise of online communication platforms like Facebook, Twitter, and Discord it’s easy to find like-minded producers in your field. Making use of these resources by supporting others and being active in the community will in turn help you grow. Build up a network of people you can trust. Producers who will listen to your music for honest feedback and vice versa. Giving support will lead to you receiving it in return a lot of the time.
Don’t spam people with your music with no prior conversation being made. Most producers find this tactic very rude and will leave you on read most of the time. It’s best to take your shot with a simple hello first and a polite request if they get back to you. You’re asking for their time after all.
Create a mailing list
A lot of influential producers and DJs will have their emails in their social media bios. It’s wise to create a mailing list with these so you can send new music to them. If they play it in a club or festival and there is video footage of it then you have good promotional content for your social media pages. You’ll find once an influential producer supports your work more people will see the value in what you do.
Get a distributor for your music
Services like DistroKid or Repost give you tools to submit and monetize your music on major platforms like Beatport or Spotify. The more platforms you have your music on the better your chances you have of growing one of them. The benefit of these services is all your revenue is in a single pool and released in one payment. They also offer side services like promotion so you can submit your music to popular playlists.
Utilize promotion networks
You can find promotion networks on sites like YouTube or SoundCloud that will release your music for you. Some of these channels have big followings which can drive traffic to your page. Research what networks release the style of music you produce and send it to them for submission. Most networks use download gates that will bring you new followers. We will cover more about download gates further down the article.
Be humble and respect people in your community
No one likes to work with an arrogant producer. If you’re just getting your name out there you don’t want it to be accolated with negativity. This will close doors for you that could have been a boost for your career. Treat people with respect and resolve your personal issues in private. It’s not a good look putting people on blast for petty grievances. This will harm your brand in the long run.
Research trends and make music around them
Memes are cemented in pop culture now. Finding the trends that people are enjoying and making music tailored around the theme will drive traffic to your page. You could even produce a goofy song with a funny video. With a bit of creativity and luck, you might just have one blow-up and send a lot of followers your way.
Hire a good artist for promotional materials
It’s always good to have eye-catching imagery to go with your music. The goal is to have someone stop scrolling on your post to check it out. By hiring talented graphic designers and video editors you’ll have a better chance of people taking an interest than just a link. Have the imagery fit the theme of your music so it’s one cohesive package that you’d buy yourself if you saw it.
Utilize download gates
Download gates are a great way to grow your pages whenever you release free music. It’s a fair trade after all, free music for a follow! A lot of these services also allow you to add your social media accounts too but don’t go overboard No one wants to follow a bazillion pages before they can have a download link.
Have an active social media presence
This is the most tedious and will make or break you. People who love your music want an insight into your personality. Giving them a window will make them connect and relate with you more. The issue is the toxicity you’ll be exposed to on a daily basis. It is no secret social media is bad for your mental health. Finding a balance between music, marketing, and leisure is difficult. Consider a schedule to limit how much you take in and prioritize making good content first.
Submit your music to playlist curators
Times have changed a lot in recent years. Buying music for most is a thing of the past. People want convivence where everything is in one place with the ability to find new content with ease. This is where playlists come into action. They’re usually run by a single person who you could reach out to in hopes they’ll take your submission.
Some people charge money for this and others will go off their taste when picking new music. Research who owns popular playlists in your genre and see if you can get direct contact with them. Some playlists have millions of monthly listens so growth is inevitable if you’re music is on there.
These top 10 tips should help you promote your music when you apply them properly. It won’t happen overnight and will take a lot of hard work. Ensuring your music is up to standard is the first battle you should take on before you start trying to make a career out of it. Sometimes it might feel like your time is wasted, others you’ll feel you’re going somewhere but never does. Don’t be deterred by these roadblocks. You can hurdle and overcome any problem with enough motivation and determination! Belief in yourself is where it starts.
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